Before reviewing the app, I was determined to develop a perspective on the potential users, and understand the key business goals the app needed to achieve. My main objectives as a UX Designer on this project included:
1. Analyse the as-is experience and identify UX problems
2. Suggest potential improvements based on insights
By performing a simple UX audit I was able to identify what was performing well, what needed to be fixed and improved upon, as well as potential recommendations for future updates. While performing the audit I relied mostly on three key aspects:
1. UX/UI best practice
2. Research insights from previous surveys
3. Competitive benchmarking
After performing the UX audit, I went onto the big task of analysing the feedback from the open-ended survey questions. The HP customer support team had conducted surveys with the users using the beta version, there were three surveys in total with some having up to 300 participants!
I wanted to see what were some of the common pain points, motivations and behaviours that would emerge so I went with the affinity diagram route to identify patterns in the data.
After creating the affinity diagram, I had enough qualitative and quantitative data to create a representative persona. I accompanied the persona with a user journey that was informed through the different pieces of feedback that emerged from the affinity diagram.
Key areas improved on this page:
1. Information architecture
2. Navigation and flow
3. UI improvements (to adhere to brand guidelines)
Identified issues that are still pending:
1. Content type needs to be consistent across the different categories
2. Introduction of menu bar for easier navigation purposes
Suggestions for future iterations:
1. Customise the Explore page based on categories where the user is most active
Key areas improved on this page:
1. Introduced recipe duration to thumbnails
2. Improved layout
3. UI improvements (to adhere to brand guidelines)
Identified issues that are still pending:
1. Missing search bar from recipe page
2. Missing feature to save/favourite recipes
Suggestions for future iterations:
1. Customised Recipes page based on predefined user preferences
2. Allow users to filter by recipe duration, allergens, health score etc.
This project was really fun to work on, I still occasionally catch up with The Happy Pear team and provide feedback or help with designing surveys or conducting user interviews. I guess you could say that this is still a living project and hopefully it will continue to grow.
Initially I had a ton of ideas, recommendations and suggestions, however due to the limitations of the platform the app was built on, blockers were introduced very early on. The Healthy Living App is still in its early stages, and therefore it will require a lot of iterations to get to a place where it meets UX and UI best practices.
My further suggestions for the app:
1. Accessibility audit (from colour contrast, to typography sizes and tap targets)
2. Continuous navigation improvement and reducing the least popular content that is adding noise
3. Further improvements to the UI (to adhere to brand guidelines)
4. Complete redesign of the "My Tribe" page
5. Introducing a dashboard page (nutrition trackers based on saved recipes, course progress, movement progress)
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I design meaningful experiences that work
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